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CIM Marketing Leadership Programme


Level 7 Advanced

Equivalent level to a Master’s degree, the CIM Marketing Leadership Programme has been developed together with business leaders, academics and senior marketers from around the world. The programme focuses on areas identified by the business world as ‘must haves’ for senior marketers aspiring to become the marketing leaders of the future. The Marketing Leadership Programme also empowers the individual to tailor their learning around their own career development needs and the needs of their businesses. The programme has been structured to reflect the researched need for a flexible and bite-size approach to meet the needs of today’s professional marketer.

In today's market, professional marketing is a vital driver for business growth. For businesses to fully reap marketing's benefits, strategic marketing professionals need a seat at the executive table. Marketers need to lead change, manage people and projects, and have the skills to collaborate, innovate and influence across all areas of the business. These are the invaluable skills the CIM's Marketing Leadership Programme teaches, and what Oakwood can teach you.

What is the CIM?

The Chartered Institute of Marketing (CIM) is the professional body for all those working within the Marketing profession. CIM qualifications enable you to learn in a way that suits your lifestyle – from bite- size flexible modules to full qualifications. Each module is based on CIM’s unique Professional Marketing Competencies designed to help marketers meet the increasing demands of them at every stage in their career. The CIM has been running for over 100 years and currently has 14,000 studying members in 110 countries. CIM qualifications are recognised all over the world and provide a competitive advantage to studying members. CIM’s aim is to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners, enabling them to deliver exceptional results.

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