Perhaps one of the most business related social media sites, Twitter allows users to keep up to date with everything that is happening in the world - from the latest news to new and upcoming products or brands. There are over 500 million tweets sent a day and in the United Arab Emirates 51% of social media users have a Twitter account.
Similarly
to Facebook and Instagram, Twitter can be used to promote events, post short
and engaging updates or to retweet content related to your business. The main
difference between Twitter and other social media networks is that Twitter is about
short, snappy tweets which can capture an audience in 140 characters or less.
These may be connected to the ‘behind-the-scenes’ of a company with photos or
comments about employees and clients achievements or simply something
inspirational and currently trending.
Twitter is all about inspiring your followers with your tweets so they
want to follow you and share your content with others.
For
small businesses, some believe Twitter provides the greatest exposure. In a
recent survey, 57% stated that they had discovered a small business on Twitter
(SwordandtheScript.com). The reason for this is that tweets reach a higher
exposure than posts on other social media sites. The most popular tweets tend
to be surveys or competitions as these get retweeted by people to their
followers. Another important aspect with twitter is engaging with your audience
through retweeting, getting mentioned, replying to comments on your tweets and
liking your audience’s posts. The interactive conversational aspect of Twitter
means that almost anyone can see your conversation with others; this increases
the likelihood of discussion and therefore viral promotion. Through all of this
interaction your business name gets boosted.
With
twitter, there are a few things you should try and avoid to make your account
more popular. Unlike Facebook and Instagram, on Twitter your tweets should be
quite frequent, around 6 or 7 tweets a day. However, it is easy to tweet too
much and bombard your followers with content. Tweets should be spread out
throughout the day and not in one large batch. Twitter posts should show
variety by alternating between photos, videos, updates, links and retweeted
content your account will be more varied, interesting and engaging.
Twitter
is a great way to promote your business and events that occur; these may be
conferences or functions. Updates throughout these events via Twitter are a
popular way of engaging and informing your followers about what is happening.
On Twitter don’t be afraid to be different and original - the more interesting
your tweets are the more likely someone is to follow you, the more followers,
the more well-known your business is.
Follow
Oakwood International: @Oakwood_Int
Image @ www.marketingland.com
