The
Chartered Institute of Marketing is the world's largest organisation for
professional marketers. It plays a key role in setting standards and training,
and it also offers accredited, practice-based qualifications from introductory
to advance level.
With the disruption in the marketplace and the requirement for up-to-date hands-on experience a CIM qualification is now essential when trying to secure a marketing job in the industry.
An expert's view
Daniel Jason: Senior Vice President, Brand Marketing Specialist, CX Innovator, Motivating Conversationalist
"Failan introduced me to the limitlessness
of marketing when I was a CIM student in Sri Lanka. The basics that I learnt
and the insights gained, gave me the confidence to forge a career path of my
choice. The transition from Sri Lanka to Dubai was also made much easier, due
to the adaptability mindset. Yes, CIM, always had an intrinsic focus on
nurturing students to be up to date and adaptable to market trends and
external, impactful factors".
The Training
The
CIM training offered at Oakwood International Dubai is the sensible option if you are either making a move
to marketing, or aiming to move to a strategic marketing role. A CIM
qualification is internationally recognised and will be an impressive addition
to your CV.
Filling competency gaps
The
importance of building hybrid T level competencies is a must for
future-proofing your career. You may have extensive experience in traditional
marketing, however, you may not have specific knowledge in disruptive
technologies, for example, such as digital and mobile marketing. There are two
modules, both at level 4 and level 6, dedicated to digital marketing and
digital strategy with the end outcome of building a 360-degree view of the best
practices and the development of a digital marketing plan.
Rewards
According
to leading pay and benefits consultancy, Croner, the average CIM member earns
around 10% more than a non-qualified member over the course of their career. According
to Brand Recruitment survey conducted for Marketing Recruitment
Review & Salary, 2016,
marketing recruitment itself is currently going through a boom period. This is
as a result of companies becoming much more marketing focused than they have been
in the last ten years. Ursula Colman, Managing Consultant/Founding Partner
at Brand Recruitment, says:
"A few years ago
marketing probably wasn’t the focus area for a lot of companies. Most
businesses were a lot more sales focused, but now it seems that companies are
really understanding the power of marketing, and how well this works alongside
sales. Particularly with the growth in online and how key digital has become,
there are so many more ways to market businesses than ever before."
I recollect the Chinese proverb: “The fish is the last to know if it swims in water.”
So
if you are looking at moving into marketing, filling your knowledge gap, or
getting your passport to marketing success then the CIM is an essential must
have for new and emerging roles.
For information please get in touch with us at: info@oakwooddubai.ae or call us on +971 4 359 9020
