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CIM - the Route to Marketing Success

The CIM is a well-respected qualification if you do not have a marketing or business related degree.

By Emily Carroll

Emily is Oakwood's Chief Business Analyst and works in our UK Office
More from Emily >>

The Chartered Institute of Marketing is the world's largest organisation for professional marketers. It plays a key role in setting standards and training, and it also offers accredited, practice-based qualifications from introductory to advance level.

With the disruption in the marketplace and the requirement for up-to-date hands-on experience a CIM qualification is now essential when trying to secure a marketing job in the industry.

An expert's view

Daniel JasonSenior Vice President, Brand Marketing Specialist, CX Innovator, Motivating Conversationalist

"Failan introduced me to the limitlessness of marketing when I was a CIM student in Sri Lanka. The basics that I learnt and the insights gained, gave me the confidence to forge a career path of my choice. The transition from Sri Lanka to Dubai was also made much easier, due to the adaptability mindset. Yes, CIM, always had an intrinsic focus on nurturing students to be up to date and adaptable to market trends and external, impactful factors".

The Training

The CIM training offered at Oakwood International Dubai is the sensible option if you are either making a move to marketing, or aiming to move to a strategic marketing role. A CIM qualification is internationally recognised and will be an impressive addition to your CV.

Filling competency gaps

The importance of building hybrid T level competencies is a must for future-proofing your career. You may have extensive experience in traditional marketing, however, you may not have specific knowledge in disruptive technologies, for example, such as digital and mobile marketing. There are two modules, both at level 4 and level 6, dedicated to digital marketing and digital strategy with the end outcome of building a 360-degree view of the best practices and the development of a digital marketing plan.


According to leading pay and benefits consultancy, Croner, the average CIM member earns around 10% more than a non-qualified member over the course of their career. According to Brand Recruitment survey conducted for Marketing Recruitment Review & Salary, 2016, marketing recruitment itself is currently going through a boom period. This is as a result of companies becoming much more marketing focused than they have been in the last ten years. Ursula Colman, Managing Consultant/Founding Partner at Brand Recruitment, says:

"A few years ago marketing probably wasn’t the focus area for a lot of companies. Most businesses were a lot more sales focused, but now it seems that companies are really understanding the power of marketing, and how well this works alongside sales. Particularly with the growth in online and how key digital has become, there are so many more ways to market businesses than ever before."

I recollect the Chinese proverb: “The fish is the last to know if it swims in water.” 

So if you are looking at moving into marketing, filling your knowledge gap, or getting your passport to marketing success then the CIM is an essential must have for new and emerging roles.

For information please get in touch with us at: info@oakwooddubai.ae or call us on +971 4 359 9020